Illustration that moves with purpose

Motion that carries the idea, not just the decoration.

Short-form animation, explainers, title sequences and campaign pieces combining drawing, compositing and 3D tools with a clear editorial sensibility.

What this service achieves

Useful outcomes, clearly defined.

  • A visual concept designed around time, sound and attention
  • A clear storyboard or animatic before full production
  • A distinctive crafted look rather than template motion graphics
  • Exports prepared for the required screens and channels

Possible deliverables

What can be commissioned.

  • Animated explainers and editorial sequences
  • Titles, idents, loops and social media motion
  • 2D illustration, compositing and selected 3D elements
  • Master files, captions and channel-specific exports

What to bring

A useful starting brief.

  • Message, script or content outline
  • Duration, aspect ratios and delivery channels
  • Voice-over, music and caption requirements
  • Deadline, approval process and usage plan

The working process

Decisions before decoration.

Scope, review points and delivery requirements are agreed before production starts.

  1. 01Define script and treatment
  2. 02Storyboard and time an animatic
  3. 03Produce animation and sound
  4. 04Review, master and export

Practical questions

Before you commission.

Read the full FAQ
Do I need a finished script?

No. A script or concise narrative can be developed as an initial project phase.

Is sound included?

Sound design, music and voice-over can be included or coordinated; licensing and supplier costs are stated separately.

How long does animation take?

Timing depends on duration and technique. Even a short piece needs concept, storyboard, production, review and mastering time.

Start with the brief

Have an animation & motion project in mind?

Share the audience, purpose, format, timeline and intended use. ARiF replies personally.

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