Possible deliverables
What can be commissioned.
- Book, campaign and brand illustration
- Character concepts, turnarounds and expression sheets
- Key art, scenes, icons and supporting assets
- Print, digital and layered production files where agreed
A visual language made for the project
Characters and images with a life beyond the brief.
Distinctive custom illustration and character design for books, editorial features, campaigns and brands — drawn to fit the subject instead of forcing it into a generic house style.
What this service achieves
Useful outcomes, clearly defined.
- Original imagery with a recognisable personality
- Characters designed for expression, consistency and use
- A coherent direction across a family of illustrations
- Flexible assets prepared for the intended media
What to bring
A useful starting brief.
- Story, brand or communication background
- Audience, tone and desired emotional response
- Applications, dimensions and technical constraints
- References that explain preferences, not work to copy
The working process
Decisions before decoration.
Scope, review points and delivery requirements are agreed before production starts.
- 01Discover the visual territory
- 02Sketch distinct directions
- 03Develop the chosen system
- 04Build and package final assets
Practical questions
Before you commission.
Can you match another artist’s style?
No exact imitation is offered. References can clarify mood and purpose, while the final work remains original.
Can characters be prepared for animation?
Yes. Required poses, layers and construction should be identified at the start so the design supports motion.
How many concepts are included?
The proposal defines a focused number of initial directions and revision stages based on scope.
Build the right team